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Sanitary Ceramics
Foret, Martin ; Kolařík, Pavel (referee) ; Zdařil, Zdeněk (advisor)
My thesis is a presentation of Jika Laufen for the international exhibition Expo 2015 in Milan. The work consists of designing and installing sinks into the exposure so that they are in a uniform manner. I designed the concept of the well for several reasons: the bathroom is an intimate space where it should be emphasized emotion , atmosphere and feelings. It is a space where a person should relax. The second aspect is that the ceramic has an organic origin, came from the ground and through the fire becomes very durable and solid. A no less important is the third aspect, exist on the context. Expo is an international exhibition and therefore the presentation of this forest exposure does not represent a Czech company, but also a Czech environment, where you will find beautiful nature and sources of known rivers. My concept is based on emotion and contrast materials. Delicate white ceramics have planted in a sharp stone and dark green leafy moss, creating a contrast full voltage . The exhibition of this type should not be missed even modern technology. That is my proposal represented feeler drain, which is around the perimeter of the sink hidden under the edge so as not to disturb the perception of the whole.
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Sanitary Ceramics
Foret, Martin ; Kolařík, Pavel (referee) ; Zdařil, Zdeněk (advisor)
My thesis is a presentation of Jika Laufen for the international exhibition Expo 2015 in Milan. The work consists of designing and installing sinks into the exposure so that they are in a uniform manner. I designed the concept of the well for several reasons: the bathroom is an intimate space where it should be emphasized emotion , atmosphere and feelings. It is a space where a person should relax. The second aspect is that the ceramic has an organic origin, came from the ground and through the fire becomes very durable and solid. A no less important is the third aspect, exist on the context. Expo is an international exhibition and therefore the presentation of this forest exposure does not represent a Czech company, but also a Czech environment, where you will find beautiful nature and sources of known rivers. My concept is based on emotion and contrast materials. Delicate white ceramics have planted in a sharp stone and dark green leafy moss, creating a contrast full voltage . The exhibition of this type should not be missed even modern technology. That is my proposal represented feeler drain, which is around the perimeter of the sink hidden under the edge so as not to disturb the perception of the whole.
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Marketing communication of LAUFEN
Zajacová, Barbora ; Gullová, Soňa (advisor) ; Zamykalová, Miroslava (referee)
The bachelor thesis deals with the analysis of marketing communication of the swiss company LAUFEN and its office in Czech republic and launching new line of products TIGO to the market. The aim is to assess the current strategy and to propose the practical recommendations for the future. The theoretical part of the thesis is focused on the basic concepts of marketing and communication strategy and its well-known tools and methods. In the practical part company is presented and analyzed. The thesis is based on the evaluation of the current use and application of communication strategy. In conclusion, on the basis of evaluated data, are made corresponding recommendations and possible changes.
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